January 12, 2018

New PDF release: Ältere Konsumenten in Handel und Marketing: Empirische

By Robert Zniva

Das vorliegende Buch beschäftigt sich mit der Auswirkung des demografischen Wandels auf das advertising and marketing. Robert Zniva geht der Frage nach, ob es für Händler sinnvoll ist, sich den Bedürfnissen älterer Konsumentinnen und Konsumenten anzupassen und mehr comfort für diese Zielgruppe anzubieten. Altern wird hierbei nicht nur als Jahreszahl, sondern als multidimensionaler Prozess untersucht.

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Ältere Konsumenten in Handel und Marketing: Empirische Überprüfung der Bedeutung von Convenience (German Edition) by Robert Zniva


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